Beginners guides to SEO for medical writers

Beginners guide to SEO for medical writers

Learn how to appear on the front page of Google using Search Engine Optimisation (SEO) for medical writing.

Purchase Free Preview

Master a lucrative skill that is ALWAYS in demand - make it work for your clients & for yourself
Learn how to make HELPFUL easy to find internet content people will love
Learn the tricks of the trade to outsmart your competition and climb Google rankings

4 rockin' reasons to enroll

Here's what makes our courses a cut above the rest and a perfect fit for you.

Super short videos - so you can learn anywhere, any time. Nano-learning for the win!
Get feedback from your teacher - ask any questions at any time, and get detailed feedback on any course assignments.
Lifetime access - so you get access to all new content, including the answers to questions that other students have asked.
Get the opportunity to write a blog post for www.writeclinic.com

Course curriculum

1. Welcome to this course
2. How to ask questions and download resources
3. What you will learn and resources
1. What is SEO
  FREE PREVIEW
2. Why do you need to know SEO
  FREE PREVIEW
3. Helpful websites for SEO
  FREE PREVIEW
4. Easiest way to maintain SEO
1. SEO pyramid part 1
2. SEO pyramid part 2
3. Search demand curve
1. Marketing funnels
2. TOFU
3. MOFU
4. BOFU
5. Loyalty
1. What is link building
2. Different types of links
1. On page SEO part 1
2. On page SEO part 2
3. Off page SEO part 1
4. Off page SEO part 2
5. Off page vs on page SEO summary
1. How SEO applies to social media
1. What is SERP
2. Where to put your key words
3. What is Schema
1. Top tips for smartphone friendly content
1. What is SEO keyword strategy
2. 3 core types of content
3. What you need before you write
4. How to find key words
5. 2 ways to find key words
6. SEO demo - Tool 1
7. SEO demo - Tool 2
8. SEO demo - Tool 3
9. SEO demo - Tool 4
10. Key word competition and key factors to consider
11. Organic vs paid (pay per click) PPC marketing
12. How long should a key word be
13. Anchor text
14. Topic clusters
15. Rich media
16. Thin content
17. Duplicate content
1. Buyer personas
1. Search intent
2. How to track SEO performance
1. Well done!
2. Thank you

About this course

£99.00
49 lessons

Instructor

Your teacher for this course

Virginia Chachati

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A pharmacist turned medical writer with tremendous experience in creating courses and educating new and upcoming medical writers. Highlights include writing for the NHS, online doctors and producing award-winning website copy for a hospital in Central London.

Hass Thwaini

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A specialist clinical pharmacist turned medical writer, honing close-to-a-decade of experience within the healthcare industry. Hassan has worked with a number of healthcare brands, from small independent clinics to world-leading pharmaceutical companies.